In April 2017, the panel was upgraded to leave beta status, renamed as “Spotify for Artists”, and opened to all artists and managers. In March 2009, Spotify began offering music downloads in the United Kingdom, France, and Spain. The company was, according to TechCrunch, planning to launch on the stock market in 2017, but in 2017 it was seen as planning on doing the IPO in 2018 to “build up a better balance sheet and work on shifting its business model to improve its margins”.

On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to “non-public” Google+ account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users. On June 27, 2017, the company received a record fine of €2.42 billion from the European Union (EU) for “promoting its own shopping comparison service at the top of search results”. On May 1, 2023, Google placed an ad against the Brazilian Congressional Bill No. 2630, an anti-disinformation law that was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation. In October 2006, the company announced plans to install thousands of solar panels on its Mountain View campus to provide up to 1.6 Megawatt of electricity, enough to satisfy approximately 30% of the campus’ energy needs. There is no official data on the number of servers in Google data centers; however, research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5 million servers. Google’s services contain easter eggs, such as the Swedish Chef’s “Bork bork bork”, Pig Latin, “Hacker” or leetspeak, Elmer Fudd, Pirate, and Klingon as language selections for its search engine.

All of Google,working for you

In June 2022, Spotify acquired Sonantic, a synthetic voice and video developer. Armchair Expert announced on Instagram that the podcast would be available exclusively on Spotify beginning 1 July, saying they would continue to maintain the same creative control over the show after the move. In November 2020, Spotify announced plans to acquire Megaphone from The Slate Group for US$235 million. On 19 May 2020, Spotify acquired exclusive rights to stream the popular podcast The Joe Rogan Experience beginning in September of that year, under an agreement valued at around US$100 million (equivalent to $119,100,000 in 2024). On 5 February 2020, Spotify announced its intent to acquire Bill Simmons’ sports and pop culture blog and podcast network The Ringer for an undisclosed amount. On 19 November 2019, Spotify announced the acquisition of the exclusive rights to The Last Podcast on the Left.
On 26 March 2019, Spotify announced they would acquire another podcast network, Parcast. On 6 February 2019, Spotify acquired the podcast networks Gimlet Media and Anchor FM Inc., with the goal of establishing themselves as a leading figure in podcasting. This was followed in May 2017 with the acquisition of artificial intelligence startup Niland, which uses technology to improve personalisation and recommendation features for users.
The aim was to help users to listen to the music they want without information overload or spending time building their own playlists. Spotify gets its content from major record labels as well as independent artists and pays copyright holders royalties for streaming music. On October 6, 2025, Spotify announced a partnership with OpenAI to bring music and podcast recommendations inside ChatGPT, allowing Spotify users to discover and queue new music through conversations, rather than search.
Registrations surged following the release of the mobile service, leading Spotify to halt registration for the free service in September, returning the UK to an invitation-only policy. In February 2009, Spotify opened public registration for the free service tier in the United Kingdom. As of December 2023, Spotify was the 47th most-visited website in the world with 24.78% of its traffic coming from the United States followed by Brazil with 6.51% according to data provided by Semrush. It offers some social media features such as messaging, creating profiles, following friends, shared playlists, and creating listening parties called “Jams”. Operating as a freemium service, the basic features are free with advertisements and limited control, while additional features, such as offline listening and commercial-free listening, are offered via paid subscriptions. You can also control what data is saved in your account with easy on/off controls, and even delete your data by date, product, and topic.

Spotify Plans

Spotify generates revenue by selling premium streaming subscriptions to users and advertising placements to third parties. Spotify operates under a freemium business model (basic services are free, while additional features are offered via paid subscriptions). In December 2025, over 300 terabytes of files were scraped from Spotify’s servers and uploaded to Anna’s Archive, totalling 86 million songs uploaded from 2007 to July 2025 that account for 37% of all songs and 99.6% of all listens, as well as 256 million rows of song metadata. In December 2024, Harper’s Magazine released a report stating that Spotify was padding out playlists with ghost artists created by production companies in order to minimise royalty costs and increase profits. In May 2023, Spotify removed tens of thousands of songs, roughly 7% of the tracks uploaded by the Boomy, due to suspected “artificial streaming”, the practice of using online bots to inflate the listening statistics.

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The tool allows users to generate personalized playlists from text prompts describing genres, moods, artists, activities, or creative ideas like animals, movie characters, colors, or emojis. In August 2016, Spotify launched Release Radar, a personalized playlist that allows users to stay up-to-date on new music released by the artists they listen to the most. In March 2016, Spotify launched six playlists branded as Fresh Finds, including the main playlist and Fire Emoji, Basement, Hiptronix, Six Strings, and Cyclone (hip-hop, electronic, pop, guitar-driven, and experimental music respectively). In December 2015, Quartz reported that songs in Discover Weekly playlists had been streamed 1.7 billion times. Months later, Spotify tested its own version of stories (the sharing format popularized by social apps) known as “Storyline”, and the focus is on allowing artists to share their own insights, inspiration, details about their creative process or other meanings behind the music. In January 2016, Spotify and music annotation service Genius formed a partnership, bringing annotation information from Genius into infocards presented while songs are playing in Spotify.
Google announced the launch of a new company, called Calico, on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps, Google’s own mapping service. Schmidt was not initially enthusiastic about joining Google either, as the company’s full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at felice bet Novell where he was CEO. In June 2000, it was announced that Google would become the default search engine provider for Yahoo! After some additional small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital.

Dispute with Apple

According to some computer science and music experts, various music communities are often ignored or overlooked by music streaming services such as Spotify. In 2016, Spotify was criticized for allegedly making certain artists’ music harder to find than others, as these artists would release their music to the rival streaming service Apple Music before releasing it to Spotify. While the streaming music industry in general faces the same critique about inadequate payments, Spotify, being the leading service, faces particular scrutiny due to its free service tier, allowing users to listen to music for free, though with advertisements between tracks. Spotify has been criticised by artists and producers including Taylor Swift and Thom Yorke, who have argued that Spotify does not fairly compensate musicians, and both withdrew their music from the service.

Google became Alphabet’s largest subsidiary and the umbrella company for Alphabet’s Internet interests. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Technology news website Recode reported that the company was purchased for $400 million, yet the source of the information was not disclosed.
In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions. In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators.
In December 2015, Spotify debuted Spotify Wrapped, a program that creates playlists based on each user’s most listened-to songs from the year. The features were announced by CEO Daniel Ek at a press conference, with Ek saying that a common user complaint about the service was that “Spotify is great when you know what music you want to listen to, but not when you don’t”. “Follow” lets users follow artists and friends to see what they are listening to, while “Discover” directs users to new releases as well as music, review, and concert recommendations based on listening history.

Accounts and subscriptions

In April, Spotify announced a discounted entertainment bundle with video-on-demand provider Hulu, which included discounted rates for university students. In December, Spotify and Tencent’s music arm, Tencent Music Entertainment (TME), agreed to swap stakes and make an investment in each other’s music businesses. The WNYC Studios partnership brought various podcasts from WNYC to Spotify, including Note to Self, On the Media and Here’s the Thing. Two more partnerships were announced in March; one with WNYC Studios, and one with Waze. PlayStation Music incorporates the Spotify service into Sony’s PlayStation 3 and PlayStation 4 gaming consoles, and Sony Xperia mobile devices. In 2023, Spotify merged Anchor into their Spotify for Podcasters tool, a rebranding move and to organize its tools for creating, managing, growing, and monetizing their content in one place.
On 14 November 2018, the company announced 13 new markets in the MENA region, including the creation of a new Arabic hub and several playlists. While certain musicians laud the service for offering a lawful option to combat piracy and for remunerating artists each time their music is played, others have voiced objections to Spotify’s royalty structure and its effect on record sales. Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies. This includes sales of apps, purchases made in-app, digital content products on Google and YouTube, Android and licensing and service fees, including fees received for Google Cloud offerings. In doing so, if users chose to listen to one set of these artists’ music, it effectively reduced the number of plays for other musicians.