We are very happy to mention one Jacknife are leading the new wade-to-paign getting Hard rock Lodge & Casino Ottawa-the fresh brand’s basic-actually ever Canadian venue! Because Hard-rock embarks for the good $350M expansion and you can rebrand, the audience is honoured so you’re able to figure a strategy that not only honors Difficult Rock’s heritage as well as amplifies the power during the Ottawa.
Noted for taking immersive recreation skills worldwide, the tough Material� is certainly a popular global place to go for natives and you may travelers the exact same. The brand is within a captivating point in time away from extension and you may revitalization, while the stage is set to have a grand opening from Canada’s earliest Hard-rock Hotel & Gambling establishment � which have Jacknife top the brand new fees growing the fresh new go-to-paign for their Ottawa location.
HRI turned the first actually-had playing organization designated a You
�The 350 million dollars expansion and you may rebranding commonly interrupt the hotel, recreation, hospitality, and you will gaming marketplaces during the Eastern Ontario and you may beyond,� states Christine Crump, Chairman away from Hard rock Lodge and you will Local casino Ottawa. Canadians will not need to cross an edge to tackle all of that Hard rock can offer. Jacknife’s functions coincides into the business-category really works and you will experiences i deliver to your guests.�
The fresh new range out of Jacknife’s functions includes an entire strategic and inventive development of the fresh wade-to-paign, which have a look closely at building thrill and riding involvement round the all touchpoints. The latest venture have a tendency to embody the latest substance regarding Tough Rock’s vibrant community, making certain the hole will get an excellent beacon getting activity hunters.
�Our company is thrilled to interact which have a global brand name for example Hard rock within for example a crucial time,� claims Mikey Richardson, Co-Founder and you may Executive Creative Director at Jacknife. �Top honors-doing the brand new 2025 launch provides the opportunity to manage something really charming-a promotion that do not only remembers Tough Rock’s history as well as amplifies the ability for the Ottawa.�
That it connection emphasizes objective-inspired storytelling, hard rock casino having each other Jacknife and difficult Material Resorts & Casino Ottawa worried about curating a seamless, high-impact brand feel which can place the fresh phase to own a grand starting including hardly any other.
Hard rock Global (HRI) the most global accepted people which have venues in the over 74 regions spanning 313 places that is owned/authorized otherwise treated Hotels, Gambling enterprises, Material Sites�, Live concert Locations and you will Cafes. The Unity because of the Hard-rock� international commitment program benefits members to have doing the things they like around the participating features globally. HRI plus launched a jv called Hard-rock Digital for the 2020, an internet sportsbook, merchandising sportsbook and internet gambling program. Beginning with a keen Eric Clapton electric guitar, Hard rock possesses the new planet’s prominent and most beneficial line of real audio collectibles from the more than 88,000 parts, which can be exhibited from the its places around the world.
S. Best managed Company by Deloitte Individual as well as the Wall Roadway Log in the 2021 and it has as the become recognized fourfold. Hard rock was also recognized from the Forbes one of the World’s Finest Companies, together with Top Employers for ladies, Assortment and you may The newest Grads and you may a premier Higher Workplace regarding the Travelling & Leisure, Gambling and you may Amusement Community. On 2022 Worldwide Playing Honours, Hard-rock are entitled Property-Dependent Operator of the season to the second amount of time in five ages.
Hard rock Globally already holds investment grades out of primary investment-grade get businesses: S&P International Ratings (BBB-) and you can Fitch Reviews (BBB). For additional info on Hard-rock International, see hardrock otherwise store.hardrock.
Rideau Carleton Gambling establishment officially launched because Rideau Carleton Raceway within the 1962, as the Canada’s basic-previously five-eighths mile egg-shaped and contains started a switch part of Ontario’s harness racing neighborhood ever since. While the introduction regarding playing within the , the metropolis out of Ottawa has had just as much as $six billion annually and most $106 mil overall money getting hosting Rideau Carleton Gambling enterprise contained in this the latest National Capital Part.
Having hopeless anticipation of your own starting of the new Hard-rock Lodge & Gambling establishment Ottawa, Rideau Carleton Casino remains open 24/7, ready to suffice its visitors with similar time and energy and adventure. Hard-rock is actually attempting to build another county-of-the-art recreation studio that in the near future offer the brand new legendary Hard-rock brand name to Ottawa and you may enliven the metropolis such as no time before. Future business will include a contemporary lodge design with 150 rooms, plus twenty two rooms, expanded gambling floors together with one,five-hundred slot machines, 40 live-motion table online game, and you will high-limitation playing. Website visitors can also enjoy more than 10 dining, taverns, and lounges, like the legendary Hard-rock Restaurant and you may Council Oak Steakhouse. The resort will additionally be home to the fresh vintage Material Store, a-1,800 plus chair Hard-rock Live area, and genuine music collectibles.
The latest facility is a huge driver from job design and can employ more 700 regional people, after done. Hard-rock Resorts & Local casino Ottawa is going to continue the fresh new society regarding community funding thanks to regional sponsorships and you may nonprofit partnerships, improving the lives of people and visitors similar because the are founded under Rideau Carleton Gambling establishment.
Rideau Carleton Gambling establishment try manage of the Hard rock Worldwide and governed of the Ontario Lotto and you can Gambling Organization (OLG). Which have OLG connection, Rideau Carleton Local casino demonstrates an everyday dedication to in control gaming with complete implementation of OLG’s Takes on and that is acknowledged from the RG Look at certification program.
For additional info on Rideau Carleton Gambling enterprise, check out rideaucarletoncasino
Jacknife is a separate, full-provider innovative brand name agency headquartered within the Toronto, Canada. Along with 29 years of business experience, Jacknife has been the leader in delivering exceptional advertising and imaginative solutions to a varied variety of readers. Because of the leveraging the new powerful combination of proper creativity, Jacknife empowers labels to construct high company worth from the strength out of development.